Produced in 2012 for The Family Channel’s annual anti-bullying campaign “Stand UP!”
Winner: 2013 IABC Gold Quill Award in the category of Communications Management, Corporate Social Responsibility
Background: This music video took 5 months to complete from start to finish, and at times required building remote recording studios that could also be filmed for the video. Often, the artists involved hadn’t seen or heard the song until they stepped into the recording booth. The stadium scenes had to be captured within 10 minutes using seven cameras, as they were filmed during a single break at Family Channel’s annual summer concert.